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The biggest gold supplier is China and the items are produced in Mumbai, Jaipur, Kolkata, Gujarat and Varanasi.India imports most of its gold used for producing jewelry.  The value of fashion jewelrythe demand for imitation jewelry is still very low compared to the 700 billion rupee from the gold and diamond market.

The Indian TV shows have promoted a woman that is dressed in a long beautiful sari and is covered with jewelry even when doing the household chores. The Indian newspapers have also created panic among women with frequent reports about men on motorcycles stealing gold chains and running way with them.The fake jewelry is also known as fashion jewelry. The demand for this type of jewelrywholesale costume jewelry has risen in the past year with 10%-15%. An important reason for this growth is affordability. Yet another factor in this craze for the fake jewelry is the prime time soap operas.  These are the reasons why people have started to wear cheaper items in everyday life.

Indians are fond of gold jewelry because of its beauty and because in different religious NFL Necklacecelebrations giving gold items is considered a sacred gift.India is the world's largest gold consumer.  But as of recently people have started to buy imitation jewelry instead of the real stuff.